WORDECOM / MARKETPLACES

Know the market. Make your move.

Choose your destination with the rules in view.

YOUR NEXT MARKET

United States

🇺🇸

Amazon · Walmart · eBay · Etsy

English · US customary + metric

Start with 🇺🇸 Amazon · United States

Make my post now You can add more marketplaces in your workspace.

CHOOSE A COUNTRY

European Union

Amazon · bol · Allegro · Kaufland · eBay · Etsy

Choose your country · local language · metric

Start with 🇩🇪 Amazon · Germany

Make my post now You can add more marketplaces in your workspace.

YOUR NEXT MARKET

Japan

🇯🇵

Amazon Japan · Rakuten Ichiba

Japanese · metric

Start with 🇯🇵 Rakuten Ichiba · Japan

Make my post now You can add more marketplaces in your workspace.

YOUR NEXT MARKET

China

🇨🇳

Tmall Global · JD Worldwide

Simplified Chinese · metric · merchant review

Start with 🇨🇳 Tmall Global · China

Make my post now You can add more marketplaces in your workspace.

PUBLIC RULEBOOK / SOURCE REVIEW 2026-10-05

Same product.
Different places.

The first product photo, a lifestyle scene and your shop identity have different jobs. See where each belongs, then choose the country.

Example bottle on a clean white background

01 / MAIN PRODUCT PHOTO

Let the product speak.

Amazon, Walmart and bol start with a clean product image. Added slogans and seller logos do not belong in that first slot.

Example product in an everyday Japanese lifestyle setting

02 / LIFESTYLE & GALLERY

Give it local context.

A new setting can show how the product fits into everyday life. Etsy and Rakuten differ from strict white-background main images.

EVERYDAY STUDIOStore logo / owner photo / banner

Put the brand in its slot.

Etsy has a shop logo and owner profile photo. eBay has Store logos and billboards. Amazon Brand Stores have their own branded tiles.

Compare identity slots

Illustrative AI scenes and sample copy, not live listings. Review product fidelity, category eligibility and the final image before publishing. Cultural context is a creative choice, not a marketplace requirement.

A clean first impression.

White product photography. Brand storytelling belongs in a different slot.

AmazonWalmartbolKauflandMercado Libre

Shared starting pointOne text-free white master is a useful starting point for these platforms. Check each platform’s crop, file size and category exceptions before upload.

Amazon

6 destinations

Official source

85% product fill; main-image restrictions are shared across countries.

Illustrative Amazon white-background main product image — 01 / Main image · white / no overlays

Everyday US lifestyle scene with the example product — 02 / Additional image · lifestyle example

🇺🇸 United States · EnglishEveryday Studio stainless steel bottle

25.4 US fl oz / 750 ml · terracotta

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Platform rule / main image: Pure white, actual product filling at least 85% of the frame. No added text, logos or badges; category exceptions apply.
Official guidance / additional images: Lifestyle and contextual photography can tell the product story in additional images. Review the category style guide.
Size & export preset: 1:1 preset; category exceptions
500–10,000 px longest side; 1,600+ recommended

Country differences
Country	Language	Units
🇺🇸 United States	English	US + metric
🇩🇪 Germany	German	Metric
🇫🇷 France	French	Metric
🇮🇹 Italy	Italian	Metric
🇪🇸 Spain	Spanish	Metric
🇯🇵 Japan	Japanese	Metric

Wordecom recommendationUse 2,000 × 2,000 masters. Put readable feature text in secondary images only.

Official image rules Amazon product photography

Storefront identity is a separate slot.

Brand Store: logo at least 400 × 400; lifestyle tiles are separate from the main product photo. Eligibility applies.

Amazon Brand Store guide

Walmart

1 destination

Official source

2,200 × 2,200 square; English only; no promotional claims in any image.

Illustrative Walmart white-background main product image — 01 / Main image · square / white

🇺🇸 United States · EnglishEveryday Studio stainless steel bottle

25.4 US fl oz / 750 ml · terracotta

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Platform rule / main image: Square, seamless white main image. No added seller logo; larger-item category exceptions may apply.
Additional images: Product and feature images must stay factual. Promotional language is prohibited, and image text must be English.
Size & export preset: 1:1
2,200 × 2,200; ≥1,500 × 1,500 for zoom; ≤5 MB

Country differences
Country	Language	Units
🇺🇸 United States	English	US + metric

Wordecom recommendationUse clean product angles and factual detail shots. Keep US customary units alongside metric where helpful.

Official image rules

Store logo / avatar specifications are not verified in this guide. Confirm them in the platform’s seller portal.

bol

2 destinations

Official source

No models or shadows in the main slot; NL and BE use the same Dutch content.

Illustrative bol white-background main product image — 01 / Main image · front / no models

Everyday European lifestyle scene with the example product — 02 / Gallery context · category review

🇳🇱 Netherlands · DutchEveryday Studio roestvrijstalen fles

750 ml · terracotta

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Platform rule / main image: Front view on a white, neutral background with no visible shadows. No models, added text, logos or icons in the main image.
Additional images: Use other angles and product details. Context examples still need the relevant product and category rules checked.
Size & export preset: 1:1 Wordecom preset
500–6,000 px each side; ≥1,200 × 1,200 for zoom

Country differences
Country	Language	Units
🇳🇱 Netherlands	Dutch	Metric
🇧🇪 Belgium	DutchDutch preset. French content needs a separate language workflow.	Metric

Wordecom recommendationClear Dutch product facts; cm, g and ml. Add dimensions and detail views as separate gallery images.

Official image rules

Store logo / avatar specifications are not verified in this guide. Confirm them in the platform’s seller portal.

Kaufland

1 destination

Official source

Neutral photography throughout; prepare 5–10 useful product views.

Illustrative Kaufland white-background main product image — 01 / First image · complete / white

Illustrative neutral product gallery image — 02 / Gallery · neutral detail only

🇩🇪 Germany · GermanEveryday Studio Edelstahlflasche

750 ml · Terrakotta

Local copy changes; gallery stays neutral.

Rules, country differences & sources

Platform rule / main image: Complete product on a white background. No collage, promotional text, logos, flags or prices.
Additional images: Neutral angles and details of the supplied product. Do not add promotional content or misleading accessories.
Size & export preset: 1:1 Wordecom preset
≥1,024 px height or width; ≥2,048 for zoom

Country differences
Country	Language	Units
🇩🇪 Germany	German	Metric

Wordecom recommendationPrepare 5–10 clean angles and details. Favor clear specifications over decorative text on images.

Official image rules

Store logo / avatar specifications are not verified in this guide. Confirm them in the platform’s seller portal.

Mercado Libre

1 destination · reference only

Official source

Mexican Spanish and MXN. Reference only; generation is not available in Wordecom yet.

Illustrative Mercado Libre white-background main product image — 01 / First image · white by default

Everyday Mexican lifestyle scene with the example product — 02 / Additional image · Mexico context

🇲🇽 Mexico · SpanishBotella de acero inoxidable Everyday Studio

750 ml · terracota

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Platform rule / main image: Digitally pure white background by default; some fashion, home and furniture categories allow context. Keep the product centered.
Additional images: Use further images to show use or details; do not add Mercado Libre labels or promotional badges.
Size & export preset: 1:1 recommended
≥500 px longest side / ≥50 shortest; 1,200 × 1,200 for zoom

Country differences
Country	Language	Units
🇲🇽 Mexico	SpanishMexican Spanish · reference only	Metric

Wordecom recommendationMexican Spanish, MXN and metric units. Show context from the second image; check category exceptions.

Official image rules

Store logo / avatar specifications are not verified in this guide. Confirm them in the platform’s seller portal.

More room for the real world.

Natural product photos, neutral backgrounds and different limits on text.

eBayEtsyAllegro

Shared starting pointThese platforms can show a product in context. That does not make added logos, promotional badges or arbitrary text acceptable everywhere.

eBay

2 destinations

Official source

Neutral is recommended. Its own tools offer studio and outdoor backgrounds.

Illustrative eBay white-background main product image — 01 / Main image · neutral recommended

🇺🇸 United States · EnglishEveryday Studio stainless steel bottle

25.4 US fl oz / 750 ml · terracotta

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Platform rule / main image: Show the whole actual item clearly. A neutral or white background is recommended, rather than universally required.
Additional images: Additional photos can show use, details and flaws. Keep images truthful and free of added badges, logos or watermarks.
Size & export preset: 1:1 or 16:9 recommended
≥500 × 500; about 1,600 × 1,600 recommended; ≤12 MB

Country differences
Country	Language	Units
🇺🇸 United States	English	US + metric
🇩🇪 Germany	German	Metric

Wordecom recommendationNeutral backdrop and multiple angles. Complete the item specifics buyers filter by.

Official image rules

Storefront identity is a separate slot.

Store logo 300 × 300; billboard 1,280 × 290; each under 12 MB. These are storefront slots, not listing photos.

eBay Store branding guide

Etsy

2 destinations

Official source

Lifestyle photography; eligibility and crop safety matter more than a white backdrop.

Illustrative Etsy studio main product image — 01 / First image · product photo / no overlay

🇺🇸 United States · EnglishEveryday Studio stainless steel bottle

25.4 US fl oz / 750 ml · terracotta

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Platform rule / main image: Show the actual eligible item in a landscape or square photo. Etsy recommends avoiding text overlays and collages in the first thumbnail.
Official guidance / additional images: Lifestyle photos can show the item in its intended setting. Keep the real item visible and preserve safe thumbnail crops.
Size & export preset: Landscape or square; 1:1 export preset
2,000 px width and height recommended

Country differences
Country	Language	Units
🇺🇸 United States	English	US + metric
🇩🇪 Germany	German	Metric

Wordecom recommendationA natural product story and readable detail shots. Eligibility depends on Etsy creativity standards.

Official image rules Etsy listing photography advice

Storefront identity is a separate slot.

Shop logo 500 × 500 recommended; owner profile photo at least 400 × 400. Shop identity and product photos have different roles.

Etsy shop image guide Owner profile photo

Allegro

1 destination

Official source

Thumbnail rules differ from gallery rules. BrandHub infographics have separate access limits.

Illustrative Allegro white-background main product image — 01 / Thumbnail · white by default

🇵🇱 Poland · PolishEveryday Studio butelka ze stali nierdzewnej

750 ml · terakota

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Platform rule / main image: Thumbnail: white background by default, with specified category exceptions. Do not add seller text, logos or promotional graphics.
Additional images: Gallery photos may use other backgrounds. Text and seller logos remain restricted; dimensions and manufacturer marks have specific exceptions.
Size & export preset: Any ratio permitted
≥500 px longest side; resized to fit 2,560 × 2,560

Country differences
Country	Language	Units
🇵🇱 Poland	Polish	Metric

Wordecom recommendationUse Polish copy and metric sizes. Review thumbnail and gallery rules separately; dimensions and manufacturer marks have specific exceptions.

Official image rules

Store logo / avatar specifications are not verified in this guide. Confirm them in the platform’s seller portal.

A small callout can stay.

Rakuten permits limited text in its first product image.

Rakuten Ichiba

Shared starting pointKeep the first product and SKU image text area within 20%. Use white or a photographic background and avoid decorative borders. Verify the final image in RMS.

Rakuten Ichiba

1 destination

Official source

A limited text callout is allowed in the main slot; check the area budget in RMS.

Illustrative Rakuten Ichiba white-background main product image — 01 / First image · text area ≤20%

Everyday Japanese lifestyle scene with the example product — 02 / Additional image · Japanese context

🇯🇵 Japan · JapaneseEveryday Studio ステンレスボトル

750 ml · テラコッタ

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Platform rule / main image: First product and SKU images: text area no more than 20%, no decorative borders, white or photographic background.
Additional images: Further product images can carry a more detailed Japanese product story, subject to merchant and category rules.
Size & export preset: 1:1 Wordecom preset
1,600 × 1,600 Wordecom preset; confirm in RMS

Country differences
Country	Language	Units
🇯🇵 Japan	Japanese	Metric

Wordecom recommendationJapanese copy, metric units and concise callouts. Keep first-image text within the 20% area budget.

Official image rules

Store logo / avatar specifications are not verified in this guide. Confirm them in the platform’s seller portal.

Review the merchant rules.

Chinese copy and context; specifications confirmed inside the seller console.

Tmall GlobalJD Worldwide

Shared starting pointTmall Global and JD Worldwide stay in separate creative groups. Their category image specifications are not verified here; a proposed export size is not an official requirement.

Tmall Global

1 destination

Merchant review

Separate Tmall review; proposed dimensions are not verified requirements.

Illustrative Tmall Global white-background main product image — 01 / Proposed main · merchant review

Everyday Chinese lifestyle scene with the example product — 02 / Context concept · merchant review

🇨🇳 China · Simplified ChineseEveryday Studio 不锈钢水瓶

750 毫升 · 陶土色

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Unverified / main image: Confirm current Tmall Global category image specifications in the merchant console. This guide does not certify a main-image template.
Additional images: Simplified Chinese and a locally relevant setting are Wordecom creative choices. Confirm the permitted slot with the merchant.
Size & export preset: 1:1 proposed preset; unverified
1,600 × 1,600 proposed; verify seller/category rules

Country differences
Country	Language	Units
🇨🇳 China	Simplified Chinese	Metric

Wordecom recommendationSimplified Chinese, metric units and legible mobile layouts. Merchant onboarding is a separate step.

Official merchant entry

Store logo / avatar specifications are not verified in this guide. Confirm them in the platform’s seller portal.

JD Worldwide

1 destination

Merchant review

Separate JD review; cross-border onboarding and image approval are distinct.

Illustrative JD Worldwide white-background main product image — 01 / Proposed main · merchant review

🇨🇳 China · Simplified ChineseEveryday Studio 不锈钢水瓶

750 毫升 · 陶土色

Context changes in the permitted image slot. Local copy sits outside protected product photos.

Rules, country differences & sources

Unverified / main image: Confirm JD Worldwide merchant and category specifications before publishing. Do not treat a Wordecom preset as platform approval.
Additional images: Use Simplified Chinese and accurate metric facts. Verify permission for contextual imagery and callouts in the merchant console.
Size & export preset: 1:1 proposed preset; unverified
1,600 × 1,600 proposed; verify seller/category rules

Country differences
Country	Language	Units
🇨🇳 China	Simplified Chinese	Metric

Wordecom recommendationSimplified Chinese, metric facts and short mobile callouts. Avoid unsupported authenticity or quality claims.

Official merchant entry

Store logo / avatar specifications are not verified in this guide. Confirm them in the platform’s seller portal.

DIFFERENT SURFACES / DIFFERENT RULES

A logo here. A portrait there.

A store avatar or banner does not inherit the main product-image rules. These three identity formats are backed by public official sources.

Amazon

Brand Store: logo at least 400 × 400; lifestyle tiles are separate from the main product photo. Eligibility applies.

Amazon Brand Store guide

eBay

Store logo 300 × 300; billboard 1,280 × 290; each under 12 MB. These are storefront slots, not listing photos.

eBay Store branding guide

Etsy

Shop logo 500 × 500 recommended; owner profile photo at least 400 × 400. Shop identity and product photos have different roles.

Etsy shop image guide Owner profile photo

THE FULL MAP

19 destinations. All in view.

18 available for generation · Mexico is reference only

Marketplace rules and local defaults · showing 19 of 19 destinations
Marketplace / country	Language / units	Ratio / resolution	Main image	Store identity / official sources
Amazon 🇺🇸 United States	EnglishUS customary + metric	1:1 preset; category exceptions500–10,000 px longest side; 1,600+ recommended2,000 × 2,000 Wordecom square export	white / no overlaysProduct ≥85%; category exceptions	Brand Store logo ≥400 × 400Official image rules Identity guide
Walmart 🇺🇸 United States	EnglishUS customary + metric	1:12,200 × 2,200; ≥1,500 × 1,500 for zoom; ≤5 MB2,200 × 2,200 Wordecom square export	square / whiteReview category exceptions	Identity specifications not verified hereOfficial image rules
eBay 🇺🇸 United States	EnglishUS customary + metric	1:1 or 16:9 recommended≥500 × 500; about 1,600 × 1,600 recommended; ≤12 MB1,600 × 1,600 Wordecom square export	neutral recommendedReview category exceptions	Logo 300 × 300; banner 1,280 × 290Official image rules Identity guide
Etsy 🇺🇸 United States	EnglishUS customary + metric	Landscape or square; 1:1 export preset2,000 px width and height recommended2,000 × 2,000 Wordecom square export	product photo / no overlayEligible real item; safe crops	Shop logo 500 × 500; profile ≥400 × 400Official image rules Identity guide Profile photo rules
Amazon 🇩🇪 Germany	GermanMetric	1:1 preset; category exceptions500–10,000 px longest side; 1,600+ recommended2,000 × 2,000 Wordecom square export	white / no overlaysProduct ≥85%; category exceptions	Brand Store logo ≥400 × 400Official image rules Identity guide
Amazon 🇫🇷 France	FrenchMetric	1:1 preset; category exceptions500–10,000 px longest side; 1,600+ recommended2,000 × 2,000 Wordecom square export	white / no overlaysProduct ≥85%; category exceptions	Brand Store logo ≥400 × 400Official image rules Identity guide
Amazon 🇮🇹 Italy	ItalianMetric	1:1 preset; category exceptions500–10,000 px longest side; 1,600+ recommended2,000 × 2,000 Wordecom square export	white / no overlaysProduct ≥85%; category exceptions	Brand Store logo ≥400 × 400Official image rules Identity guide
Amazon 🇪🇸 Spain	SpanishMetric	1:1 preset; category exceptions500–10,000 px longest side; 1,600+ recommended2,000 × 2,000 Wordecom square export	white / no overlaysProduct ≥85%; category exceptions	Brand Store logo ≥400 × 400Official image rules Identity guide
bol 🇳🇱 Netherlands	DutchMetric	1:1 Wordecom preset500–6,000 px each side; ≥1,200 × 1,200 for zoom1,600 × 1,600 Wordecom square export	front / no modelsReview category exceptions	Identity specifications not verified hereOfficial image rules
bol 🇧🇪 Belgium	DutchMetricDutch preset. French content needs a separate language workflow.	1:1 Wordecom preset500–6,000 px each side; ≥1,200 × 1,200 for zoom1,600 × 1,600 Wordecom square export	front / no modelsReview category exceptions	Identity specifications not verified hereOfficial image rules
Allegro 🇵🇱 Poland	PolishMetric	Any ratio permitted≥500 px longest side; resized to fit 2,560 × 2,5602,000 × 2,000 Wordecom square export	white by defaultGallery and thumbnail rules differ	Identity specifications not verified hereOfficial image rules
Kaufland 🇩🇪 Germany	GermanMetric	1:1 Wordecom preset≥1,024 px height or width; ≥2,048 for zoom2,048 × 2,048 Wordecom square export	complete / whiteReview category exceptions	Identity specifications not verified hereOfficial image rules
eBay 🇩🇪 Germany	GermanMetric	1:1 or 16:9 recommended≥500 × 500; about 1,600 × 1,600 recommended; ≤12 MB1,600 × 1,600 Wordecom square export	neutral recommendedReview category exceptions	Logo 300 × 300; banner 1,280 × 290Official image rules Identity guide
Etsy 🇩🇪 Germany	GermanMetric	Landscape or square; 1:1 export preset2,000 px width and height recommended2,000 × 2,000 Wordecom square export	product photo / no overlayEligible real item; safe crops	Shop logo 500 × 500; profile ≥400 × 400Official image rules Identity guide Profile photo rules
Amazon 🇯🇵 Japan	JapaneseMetric	1:1 preset; category exceptions500–10,000 px longest side; 1,600+ recommended2,000 × 2,000 Wordecom square export	white / no overlaysProduct ≥85%; category exceptions	Brand Store logo ≥400 × 400Official image rules Identity guide
Rakuten Ichiba 🇯🇵 Japan	JapaneseMetric	1:1 Wordecom preset1,600 × 1,600 Wordecom preset; confirm in RMS1,600 × 1,600 Wordecom square export	text area ≤20%Text ≤20%; no decorative borders	Identity specifications not verified hereOfficial image rules
Tmall Global 🇨🇳 China	Simplified ChineseMetric	1:1 proposed preset; unverified1,600 × 1,600 proposed; verify seller/category rules1,600 × 1,600 Wordecom square export · proposed	merchant reviewVerify in merchant console	Identity specifications not verified hereMerchant portal
JD Worldwide 🇨🇳 China	Simplified ChineseMetric	1:1 proposed preset; unverified1,600 × 1,600 proposed; verify seller/category rules1,600 × 1,600 Wordecom square export · proposed	merchant reviewVerify in merchant console	Identity specifications not verified hereMerchant portal
Mercado Libre 🇲🇽 MexicoReference only	Spanish (Mexico)MetricMexican Spanish · reference only	1:1 recommended≥500 px longest side / ≥50 shortest; 1,200 × 1,200 for zoom1,200 × 1,200 Wordecom square export	white by defaultReview category exceptions	Identity specifications not verified hereOfficial image rules

Rules vs recommendations. Platform rules describe the named image slot. Wordecom export sizes, cultural scenes and localization defaults are editorial choices. Merchant-console and category instructions take precedence.

Reuse without losing the local details. Compatible clean product images can share a master. Copy still changes by platform, language and units. Separate lifestyle scenes and unique platform formats need their own creative groups; export resizing does not need another AI generation.

GOOD PRODUCTS DESERVE A BIGGER WORLD.

Go beyond.
Make your move.

Your product already has a story.
Let’s give it a new market.

Continue in your workspace

Know the market. Make your move.

Same product.Different places.

Let the product speak.

Give it local context.

Put the brand in its slot.

A clean first impression.

More room for the real world.

A small callout can stay.

Review the merchant rules.

A logo here. A portrait there.

19 destinations. All in view.

Go beyond.Make your move.

Same product.
Different places.

Go beyond.
Make your move.